Analytics for your prototypes with Maze

Prototyping with Maze Design

In Maze, you create a project which is based on your completed InVision/Marvel/Sketch prototype.

It’s a pretty straightforward tool and this is what we love about it.

Let’s set up our first prototype

So you’re done with your amazing design, you’ve linked it in your prototyping tool of choice and you’re ready to jump in the depths of the world of analytics.

Well, it’s quite easy actually! Just copy your public prototype link, paste it in your Maze dashboard and voilà, you’re ready to test!

 

 

Setting up your Maze prototype

Once you’ve linked your Maze prototype, you’ll have to write down your mission title and mission description. Depending on the size of your expected path, you could leave the description short, or you could go full-Hemingway if it’s a complex prototype.

From our experience, if your expected user path is more than 5-6 steps, it would be a good idea to describe in finer detail the steps that the users should take.

Once that’s done, you’re ready to send over your prototype to your testers and gather that insightful usability report. By the way you can also hire testers directly through the Maze dashboard which is more than awesome!

 

Let’s imagine that your prototype has been tested by a good amount of users – in our case, it’s 10.

Maze’s usability report is astonishing (I know you expected an “a-MAZE-ing” joke, but not yet ). The information is super insightful – from general information like the number of testers and miss-click rate, success analytics, usability breakdown like the average time spend your optimal path analysis, you can get information that could be cardinal for the quality of your design.

Success Analysis

This section showcases the number of testers who stayed in flow and the number of testers who dropped. This graph would be handy when you have many screens, so you can track where your testers bounce.

 

Usability Breakdown

This section analyses the performance of every screen of your prototype – with the average time spent, amount of miss-clicks and a usability score for each of your screens.

The usability breakdown is useful when you want to check which screens the testers got stuck on, spending much time miss clicking your suggested path.

 

Optimal Path Analysis

This section focuses on the optimal path navigation, your user’s bounce rate and the usability of this screen. In summary, you’ll have three tabs – screens to rework, screens to check and great screens.

These three tabs are automatically divided by your usability score (0 to 100). If you decided to go with the full analysis section, you’ll be greeted by impressive heat-map visualizations showcasing all your user’s clicks.

Through this section, you can get a better understanding of where and why do your users miss-click and how you could improve your design around this issue.

 

Conclusion

Maze.design is a simple, yet robust analytics tool for your design prototypes. If you prefer double-checking your designs before they go in production – then this is the tool for you.

Thanks to the in-depth information that the tool provides you with, you could potentially discover and fix flaws in your designs months before their implementation – saving both time and money for you and your company.

As a rule of thumb, it’s always good to test your design’s user experience outside your team, for more realistic, non-biased results.